Summary: Tapping into the mindset of female millennials, building a viral social media and digital humor company that’s become a thriving creative brand (expanding with changing trends and with a huge Instagram following), and why doing it with best friends from middle school has succeeded...<br> Sami Fishbein, Co-Founder and COO of the digital brand Betches and co-author of “When’s Happy Hour”, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, a surprise, and a brainstorm.<br> In this episode:<br> <br> Managing people that are same age or younger<br> Going into business with close friends from middle school after going to Cornell with them<br> How Sami uses what she learned in college in the business<br> That moment of co-founding Betches<br> Running a company when no one on the founding team went to business school---how they figured it all out, and how sharing and dividing responsibilities is difficult<br> Finding the right people to hire, how to evaluate people, and how attention to detail important in considering them<br> Launching the first company site BetchesLoveThisSite.com, and how the team just wanted to do for college aged people a like list of things they liked<br> The site was originally envisioned as a dark satire<br> The simple and unassuming start of writing the first five posts in the first night, then asking someone to put on a Facebook wall<br> Staying as an anonymous presence for a few weeks, then how it all went viral fast<br> How it wasn’t long until a TV producer contacted them, then they got an agent, were recommended to write a book<br> Taking three years to monetize, working out of WeWorks, no outside funding<br> First hires, staying small for a while, most hiring in the last year or so<br> That time they considered calling it quits, but stuck with it<br> When hit their stride and kept going<br> Working through disagreements with friends you run a company with, how you have to communicate, becoming better communicators<br> Why Betches is moving into podcasting, building podcasts across several verticals<br> What’s in the works for 2019<br> The book “Whens Happy Hour”, and writing it in three months<br> A politics bus<br> A TV show in development, like a female South Park<br> If Sami ever felt like she was burning out?<br> And -- a 1 Minute Brainstorm on the next big book idea
