Bonus Track: Todd Greene Headblade founder - How I Hired a Social Media Director

Summary: All of a sudden you realize you’re just shoveling money out the window with no real return on investment that you cal tell because you’re sending people to retail, you’re sending them to the website… with all the viral networking – and that’s where you’re totally right, that I started HeadBlade before any of that kind of existed but now getting back to it, I realize that most of the return on investment we have is word of mouth, we have an affiliate system and our web stuff.