What Can You Do if You're Not A Natural-Born Seller? Michael McLaughlin - Winning the Professional Services Sale

Summary: I'm always amazed when consultants tell me they don't like (or want) to sell. Some seem to think the whole sales thing is completely beneath them. Then there are others who say they aren't good at selling. My reaction to both views is, you're kidding, right? You may be the guru in your field, but that won't put a dime in the bank if you can't sell.” Michael McLaughlin