Mark Penn Microtrends and the Media Summit in NYC

Summary: In researching the agenda for the Media Summit, I noticed Mark J. Penn will participate in a panel session on advertising in the new media landscape. I had interviewed Mark in 2007 when his book Microtrends: The Small Forces Behind Tomorrow's Big Changes, was on the New York Times and WSJ best seller lists. When you think about the influence and visibility small, special interest groups such as The Tea Party Movement have created, what Mark wrote about in 2007 resonates today.