Inbound Marketing Mastery with Thomas Schwab Ep62

The Social Strategy Podcast: Online Business | Social Media Strategy | Networking | Vernon Ross show

Summary: <a href="http://vernonross.com/62"></a> Our guest for today is Thomas M. Schwab, a Master in inbound marketing. Tom is an experienced entrepreneur, writer, and speaker who empowers entrepreneurs, solopreneuers and small business owners to easily understand and use digital tools to build a scalable automated sales and marketing machine that delights the customer and business. We never had a guest who can talk about inbound marketing like Tom so don’t miss out on this content! Here are the highlights of my conversation with Tom: * Tom’s background from being a mechanical engineer running a nuclear power plant to running small businesses and how he transitioned to e-commerce. * An overview of push vs pull marketing and how we can use the latter to bring us closer towards success in our businesses. * Sharing his experience from the recent <a href="http://www.inbound.com/">Inbound 2015</a> conference, * His tips and strategies in using podcasts as an effective tool for permission-based marketing. * Blog conversion versus podcast conversion stats and where Tom gets his data points. * – We mention big data and I give much deserved props to <a href="http://umsldigital.com/instructors/10-perry-drake">Perry Drake</a> – Digital Marketing Program Director from <a href="http://umsldigitalconference.com/">UMSL Digital</a> * What he thinks about Blab and Periscope as a source for inbound leads. Tweetable Awesome Insights * With push marketing, if I spend a dollar on an ad words campaign, I see the results tomorrow. But with pull marketing, if you do content, it’s got a longer term to it. It’s the difference between spend and invest. * Seems like over the last 10 years, we’ve really been focused on the transaction and not the lifetime value. While the tools and tactics are changing, the strategy remains the same. * It’s not about how big of an audience you can get into, it’s about how many ideal customers are there. * How do you sell newspapers in a small town? You put everybody’s name in it. Everybody will buy a copy, and your mom will buy 3 copies. To Connect with Tom: Courses & Deals The Social Strategy Academy is where you can take the podcast information you receive here to the next level with customized training and toolkits. Not only do you get extended versions of the podcast but there are free templates that you can literally just put your name on and use. I take you step by step through some of the most asked questions and skill needed to succeed online and in business. Click the image above to visit our sponsor and download the free sponsorship toolkit while it's still available. Just follow this link and enroll in the free course <a style="color: #0000ff; text-decoration: underline;" href="http://vernonross.com/sponsor" target="_blank">Sponsorship Toolkit</a>. <= Click Here Deals for Podcasters <a href="http://vernonross.com/spreaker30"></a> I've worked out an exclusive deal with Spreaker and seriously I'm the only one right now that can offer this deal. When you click on the Spreaker banner of the image this post you will automatically get a 30 Day trial for any of the Pro packages Spreaker offers. Not just a free Broadcaster account but up to the $119 a month account usually reserved for radio stations. <a href="http://vernonross.com/VRfreePodbean"></a> Just use Promo Code: <a href="http://vernonross.com/VRfreePodbean">VRPODBEANFREE</a> when you sign up. At the end of the trial you still have the free option so it's a no brainer. For more details and to check out our other “...

Inbound Marketing Mastery with Thomas Schwab Ep62

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