Summary: <p class="audioplayer_container"><span style="display: block; padding: 5px; background: #f8f8f8;" id="audioplayer_135">Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version <a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash&promoid=BIOW" title="Download Adobe Flash Player">here</a>. You also need to have JavaScript enabled in your browser.</span></p> <p></p> <p>Getting supply planning right is hard. It takes alignment, communication, and common definitions. Many firms are struggling to create an environment that supports effective supplier development because they aren’t sure how to being. In this podcast, Alison Crawford, Director of Marketing, talks with Lora Cecere, Founder of Supply Chain Insights, about the new report Why Is Supply Chain Planning So Hard, and deconstructing the barriers and providing insights into how to tackle this problem.</p> <p>Straight Talk With Supply Chain Insights – Podcast episode #172</p>
