Scott McNealy CEO of Wayin

Summary: Among other topics, Scott discusses the following issues with Metis Strategy:<br> <br> * The inspiration behind Wayin, his digital marketing software company<br> * The disadvantages of locating a company in the San Francisco Bay Area<br> * The tremendous growth of Wayin and EngageSciences<br> * The sophistication and evolution of executives who have worked with Wayin’s offering<br> * How Wayin uses insights and real-time campaign tweaking to change the decisions it makes<br> * How his work at multiple times of the Internet’s growth will fuel his activities around new trends including cloud, mobile, and social<br> * The resources he uses to remain abreast of innovation and technology<br> * The future of the Chief Information Officer role<br> * Eye on the Trends: Big Data, and the intersection of new and old industries<br> <br> Scott McNealy’s Biography<br> Scott McNealy was one of the chief architects of the first wave of the internet, as he co-founded and served as Chief Executive Officer of Sun Microsystems from 1982 through 2006. The company was sold to Oracle in 2010. More recently, Scott co-founded and has served as CEO of Wayin, a social intelligence company that integrates social content into new experiences for consumers and delivers greater value and control for brands.<br> Scott received his bachelor’s degree in economics from Harvard University and he received an MBA from Stanford University.<br>