.jpg&description=Metis%20Strategy%20podcast "Pin It")
Summary: Among other topics, George discusses the following issues with Metis Strategy:<br> <br> * Marriott’s place among the highest revenue earners by a digital channel<br> * The maturity curve and the challenge of disruption for incumbent companies<br> * Advantages that incumbents have over startups in evolving industries<br> * Disrupting your own organization<br> * The millennial mindset that spans across multiple age demographics<br> * Leading and managing a transforming organization<br> * The impact of Airbnb on the hospitality industry<br> * Adapting across an organization to fundamental shifts in customers’ needs and expectations<br> * The influence of culture and existing operating models on a company’s management of digital disruption<br> * Marriott’s embracement of the localization of the travel experience<br> * Characteristics of a successful Chief Digital Officer<br> * Building alliances and coalitions to drive and support change<br> * Using pilot programs to de-risk change for internal and external partners<br> * Messaging as a service, not marketing<br> <br> <br> George Corbin’s Biography<br> George is the Senior Vice President of Digital for Marriott International, a $17 billion hospitality company. George is responsible for Marriott.com and Marriott Mobile, which last year accounted for over $13 billion in gross combined digital sales. He is also leading the effort to digitally transform the on-property guest experience across Marriott’s almost 6,000 properties in over 100 countries.<br> Prior to his current position, George was Vice President of Global E Commerce at Marriott. Before joining the Marriott organization, George was the Managing Director and VP of iXL/Scient, a global internet consulting agency.<br> George earned an MBA from Harvard Business School and a bachelor’s degree from the University of California, Davis.<br>
