![Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/079/318/small/sure-oak-digital-marketing-seo-online-business-strategy-amp-more.jpg)
Summary: Companies looking to establish authority within their industry and gain greater exposure ought to consider link building strategies. According to link building expert, Jon Cooper, successful link building is about finding what works for you personally.