Summary: Mike Adams explains how to learn and practice this crucial skill. We discuss the critical elements of a business story, the types of stories sales and business people need to tell and how to become a master storyteller. Engineer turned salesman, Mike taught himself storytelling while selling and managing sales teams throughout the world for international corporations Schlumberger, Siemens, Nokia and Halliburton. With each industry change landing him on the wrong side of a steep learning curve, Mike learned to seek out and share specific persuasive stories. Now he finds stories and teaches storytelling for a consulting client base as diverse and international as his own sales career. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
