Summary: <a href="http://collegepreppodcast.com/wp-content/uploads/2018/09/Screen-Shot-2018-09-05-at-2.09.30-PM.png"></a>If you have a high school junior or senior, you’ve probably seen the college admissions marketing machine in action.<br> Colleges are spending about $1 million dollars each year to attract new students and there are some things you need to understand.<br> On today’s episode, Megan shares:<br> <br> * The reasons the college search process is dependent on marketing and branding<br> * The different ways that colleges market to you, some obvious and some less obvious<br> * The effects of these marketing strategies on your students’ self esteem and well being, and<br> * Tips for how to deal with the onslaught if it becomes too much<br> <br> If you want to read more about marketing in higher education, <a href="https://www.case.org/Documents/WhitePapers/MarketingSpendingCollUnivReport2010.pdf" target="_blank" rel="noopener">here is an interesting read</a>.<br>
