Summary: <br> <br> <br> <br> In today's episode, we help Jen create a weekly webinar strategy to grow her membership!<br> <br> FULL TRANSCRIPT<br> Jocelyn Sams: Hey y'all, on today's podcast we helped Jen take her membership website to the next level.<br> <br> Shane Sams: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today as we have another member of our Flip Your Life community on the show to celebrate success and to help them take their business to the next level. We're really, really excited to have Jen Camel on the show today. Jen, welcome.<br> <br> Jen Camel: Hey, thank you so much for having me.<br> <br> Jocelyn Sams: We are very excited to talk to you today. You have a very interesting business that I can't wait to dive into a little bit.<br> <br> Jocelyn Sams: Before we go there, tell our audience a little bit about you, your family, and what you're doing online.<br> <br> Jen Camel: I live in Southern California with my husband and my two kids. My background was in commercial real estate doing GIS analysis for companies. Then we decided to start a family, and I got pregnant, and I had planned a completely normal delivery. Never even occurred to me that I would have a c-section, but I was one of those 20% of first-time mothers who had a c-section with her first child. Going through that experience made it very clear to me how difficult it is for parents to find good information on VBAC.<br> <br> Jen Camel: As I dive even deeper-<br> <br> Shane Sams: What is-<br> <br> Jen Camel: ... I saw-<br> <br> Shane Sams: What, what does VBAC mean?<br> <br> Jen Camel: Oh, good segue there. VBAC is vaginal birth after cesarean. So I had just collected a bunch of information for myself and after my VBAC realized how many other parents were seeking this same level of information. So VBAC Facts was born. As the website grew and I collected more of an audience I saw how many birth professionals really had a hard time staying on top of the evidence themselves and really wanted a more in depth understanding of what the research actually said so they can effectively guide their clients.<br> <br> Jen Camel: VBAC Facts was really born again when I started my membership site about four months ago.<br> <br> Shane Sams: Let me ask you this ... Okay, this is a big leap here. You went from commercial real estate to vaginal birth education, right? And it was basically because of this personal experience that you had. You had a c-section with your first child, but when you had other children you wanted to have it the natural way, correct-<br> <br> Jen Camel: Exactly.<br> <br> Shane Sams: ... is that what I'm [crosstalk 00:02:40]. Okay.<br> <br> Jen Camel: Exactly, yeah.<br> <br> Jocelyn Sams: You primarily target birth professionals then?<br> <br> Jen Camel: I do. A lot of parents come to the site as well and there's a ton of information online for parents, but I found that birth professionals are really the ones who were interested in diving deeper and were interested in the higher level of analysis that I offer.<br> <br> Shane Sams: Parents are like my wife's had to have a c-section so now you're like looking for information but it's not like you really want to buy something to really dive and get into it. But for the birth professional are we talking midwives, and doulas, and nurses, and people like that?<br> <br> Jen Camel: Exactly.<br> <br> Shane Sams: They want to go farther, right?<br> <br> Jen Camel: Exactly. I do have online classes for parents available for those who do want to dive deeper. But I just found that birth professionals were really the ones who were interested in that level of information.<br> <br> Shane Sams: Jocelyn, when we had our first child, had to have a c-section. It was scheduled.
