Jesse Thomas, CEO of Picky Bars & World Class Triathlete - How Being Conversant in Many Things Leads to Peak Maximization - 009

Summary: n 2010, Jesse started training for his first Triathlon, while training he needed a bar to satisfy his nutritional and training needs but wasn’t able to find one. His wife, Lauren wanted to see her husband succeed so she went into the kitchen and worked on creating a bar that would help Jesse. 8 years later their company, Picky Bars is now sold in stores all over the world!