How FusionCharts Revamped Their Marketing and Built a ROI Driven Attack Plan [Part 1]

Summary: Meet Neil Roy, Head of Marketing for FusionCharts, a JavaScript charting library for Developers. Neil has 6 Years in Marketing, with a deep focus on Digital & SaaS marketing. This episode has a unique format and is a bit longer than usual. The goal set for this episode was to outline what FusionCharts' marketing plans are for the next 3 or 4 months, so you get to see the process that went into thinking and organizing these objectives and then we'll circle back later on, on another episode, to go back through experiments run, all the wins and losses and any major lessons learned. Neil brought so many details and so much transparency to what they're doing, that you're absolutely going to love this episode.