Summary: Lee Salz joins Jeff to talk about how our customers commoditize us. In his new book Sales Differentiation, Lee shows that our customer is most likely using a matrix to try and find the lowest price. As a sales professional. could it be as simple as asking for your customer’s mission? Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources.
