Summary: Scott Ayres and his team at Agorapulse decided to do a social media experiment to see exactly what post types are effective on LinkedIn. Scott is a Content Scientist for Agorapulse - he runs experiments as part of the company’s Social Media Lab. During this conversation with Bernie you’ll hear how he runs experiments using different content on the various social media platforms, verifies it through the expertise of an actual data scientist, and publishes the results.