Summary: Hi and welcome to the podcast, this week I'd like to share the audio of a presentation I did asking who is the leader in your market and how will you create the top-of-mind awareness you'll need to dominate... in a good way! If you'd like to see the video that goes with it, you can go to <a href="https://www.topsecrets.com/tmd">topsecrets.com/tmd</a>. That's <a href="https://www.topsecrets.com/tmd">topsecrets.com/tmd</a>. Let's roll!<br> <br> <br> <br> Hi, I'm David Blaise from TopSecrets.com, and I have a tough question for you today, if you're a business owner or a salesperson...<br> <br> Who is the leader in your market for the products and services you offer? Is it you or someone else? I hope, for your sake, it's you. But if it's not, then please pay close attention to what I'm about to say.<br> <br> Here's something you already know is true:<br> In every market, there are leaders and followers.<br> The leaders are those who dominate their markets. They're well known, they're recognized, and people tend to think of them FIRST whenever they're in need of the products and services they offer. The followers, on the other hand, are those most often left fighting for the scraps, after the leaders have had their fill. That creates a very uncomfortable situation for everyone, except the leaders.<br> <br> Now ask yourself this:<br> How would your life be different if you were viewed as the leader?<br> What if you could create that all-important top of mind awareness among the most influential and successful people in your market?<br> <br> What would it feel like to have the very best prospects - the most highly profitable clients -- chasing you, instead of the other way around?<br> <br> Essentially what I'm asking is, what if you could really lead and begin to dominate your market... in a good way.<br> <br> Here's what I mean...<br> <br> To some people, the idea of dominating their market sounds impossible, like it could never happen. To some, it sounds controlling -- a little too "Fifty Shades of Grey" perhaps. Some people just want to do a good job for their customers, and not really think in terms of dominating anything. And that's fine. This material is definitely NOT for everyone.<br> <br> But before you decide whether or not it's for you, remember...<br> <br> There are leaders in every market. And they rarely end up leading... by accident. Regardless of your business or industry, there is very likely a company or two that leap to mind when prospects start thinking about buying the products or services you offer. Those who leap to mind immediately have that "top of mind awareness" I mentioned. These are the people who are generally considered to be the market leaders. They're also the ones who tend to dominate their markets.<br> <br> On the flip side, those who don't leap to mind are at a huge disadvantage, because they're effectively shut out of the decision-making process before ever having a chance to be considered. This is what leaves them fighting for the scraps.<br> <br> But here's something interesting to consider...<br> Who do YOUR very best clients think of first when they need the products and service you offer?<br> Well, if they're your very best clients, then it's likely they think of YOU first. That means you have already achieved top of mind awareness, and therefore some level of market domination, among the core group of clients you serve. Nothing wrong with that, is there? They still choose whether or not to do business with you. They still choose whether or not to consider alternatives. They still maintain ultimate buying authority over their purchases.<br> <br> So just to be clear, when I talk about dominating your market, I'm not talking about controlling, exploiting, manipulating or bullying other people. I'm simply talking about creating an environment -- a level of awareness -- in which...
