Summary: Today, I'd like to share with you the audio of a presentation I did on the twelve obstacles to creating top of mind awareness and dominating your market. This is part two in our workshop series, so if you missed part one or if you'd like to see the videos that go with this series, you can get access to that now at <a href="https://www.topsecrets.com/tmd">topsecrets.com/tmd</a>. That's <a href="https://www.topsecrets.com/tmd">topsecrets.com/tmd</a>. Now let's get to the presentation!<br> <br> <br> <br> Hi, I’m David Blaise... welcome to Video 2 in our workshop series on how to create top of mind awareness and dominate your market.<br> <br> I’d like to thank everyone who provided feedback on video one, where we discussed the fact that there are leaders and followers in every market, and that leaders tend to dominate, while followers are often left fighting for scraps.<br> <br> We explained that market leaders are those who immediately leap to mind when a prospect starts thinking about buying a product or service, and how those who don’t leap to mind immediately are at a big disadvantage, because they’re effectively shut out of the decision-making process before they ever have a chance to be considered.<br> <br> We revealed that dominating a market is not about control or manipulation, it’s about creating an environment in which all the very best prospects for your products and services know who you are, know what you do and have the ability to make an informed decision about whether or not to do business with you.<br> <br> We also covered a lot more in that video, so if you haven’t seen it, I would encourage you to go back and check it out as soon as possible. Because if you’re not yet creating a level of awareness in your market that allows your very best prospect to know about you, it means you are not leading.<br> <br> And if you’re not leading, then it’s likely someone else is, and that is not going to help you at all.<br> <br> Now if you’ve been thinking you can’t do this... that you can’t move from follower to leader... Or if you think it’ll be too hard or take too long or cost too much, then I’d like to walk you through a quick exercise designed to show you how you can begin to create top of mind awareness, in exactly your target market starting right now, even if you’re working with a very limited budget.<br> You see, creating top of mind awareness begins with identifying exactly the market you want to go after.<br> So today, I’d like you to ask yourself this question:<br> <br> What’s your ideal scenario when you think in terms of the market that you’d like to dominate?<br> <br> Is it the universe? If so, get over yourself Darth Vader, we’re not there yet. Is it the world? Sorry Dr. Evil, you’re probably going to need to start a little smaller. In reality, most business owners have a pretty good idea of what success would look like for them. So let’s just start with that.<br> <br> What is the market that YOU want to be completely aware of you?<br> <br> Is it a geographic market, like a city? Is it a particular industrial market like manufacturing if you’re selling B to B? Is it a particular group of people, like yoga enthusiasts, or a demographic, like single women between the ages of 18 and 34?<br> <br> The target market is different for every business, but creating awareness HAS to start with identifying, as clearly as possible, exactly the market you want to reach. For example, a financial planner might want to target people with a net worth of a million dollars or more who live in a particular city or geographic area. A real estate agent might want to target homeowners in a particular community or development. A print or promotional business might want to target companies of a certain size in a particular industry that historically have spent a lot of money on print or promotions.
