How to Overcome the Obstacles and Dominate Your Market




Top Secrets of Marketing & Sales show

Summary: In today's podcast, I'd like to share with you the audio of the third video I did on the topic of Total Market Domination. In this session, I explained how to overcome obstacles so you can dominate your market. This podcast also mentions a free pdf mind-map you can follow along with. If you'd like to download a copy of that pdf and see the videos that go with this series, you can access all of that at <a href="https://www.topsecrets.com/tmd">topsecrets.com/tmd</a>. That's <a href="https://www.topsecrets.com/tmd">topsecrets.com/tmd</a>. Now here's the audio of video 3.<br> <br> <br> <br> Hi, I’m David Blaise... welcome to Video 3 in our workshop series on how to create top of mind awareness and dominate your market.<br> <br> If you've already taken the time to check out videos one and two in this series, and added your comments and questions, thank you! I really appreciate the input, and I'm excited to share this information with you today.<br> <br> I LOVE hearing from people who say, "you know, I've never really thought about the idea of dominating my market before, but I can really see how it would be helpful to create more awareness and increase my market share."  That's a beautiful thing!<br> <br> After all, as we discussed in video one, there are leaders and followers in every market. And the leaders tend to dominate, while the followers are left fighting for the scraps!  Besides that, if you're not leading your market, it means someone else is, and that is never going to be good for your business.<br> <br> In video two, we identified twelve primary obstacles that keep business owners and salespeople from creating top of mind awareness and dominating their markets.<br> <br> And today, with Video 3, I'd also like to share a mind-map that I put together for you, to show you what it will take to overcome each of those primary obstacles.  So if you haven't done so already, be sure to click the button below this video and download a copy of your mind-map right now.  If you print it out now, I will be happy to walk you through each of the steps in this video.<br> <br> As you're doing that, I just want to let you know something. The reason this is so important, is that very often we think in terms of goals, objectives, and things we want to accomplish in our lives.  But standing between us and every worthwhile goal, there are often significant obstacles, designed to slow us down or keep us from getting there at all.  And no matter how attractive or desirable the goal we're after, if we can't overcome the obstacles, we're just not getting there!<br> <br> Imagine you're driving along a road, on the way to somewhere you really want to go.  The weather's beautiful, you're making great time, but all of a sudden, you look ahead and see two gigantic rocks blocking your path!  At that point, it's not about your desire to get where you're going.  It's not about your motivation to make it happen. That's not going to do it.  It's not even about the potentially bad consequences if you don't get there.  In that moment, it's no longer about the goal at all.<br> <br> Your success depends entirely upon your ability to overcome the obstacle.  Will you go over it? Will you go under it? Will you go around it?  How are you going to do it?  What if your secondary route is also blocked?  What if the third route is blocked as well?  That happens.<br> In fact business, sales and life seem DESIGNED to throw obstacles in our path, and if you can't overcome the obstacles, you can not reach your goals.<br> So, if you've downloaded your mind-map, let's get started with the 12 Biggest Obstacles to Creating Top of Mind Awareness, along with the recommended solutions to each one.<br> <br> Okay, as you can see in the PDF, I've listed out each of the 12 obstacles, along with a recommended solution to each obstacle. Beyond that, I've also included what to do to implement the solution and wh...