Summary: David Gil gives reasons why brand awareness is overrated and isn't important anymore (1:41) and discusses why brand equity is what great brands like Amazon and AirBnB focus on(4:52). Then David talks about battle between YouTube and IGTV, how Twitter's getting desperate, and how Alexa is changing hotels(12:53). Check out the new site! https://mgredge.com Check our other stuff out too: Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing YouTube: youtube.com/user/MGRConsultingGroup Facebook: facebook.com/mgrconsulting Steemit: @mgr Website: https://MGREdge.com Twitter: twitter.com/mgragency
