Summary: Justin Christianson is a digital marketing guru whose core emphasis is on conversion optimization and implementation. He is the number one Amazon best-selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and president of Conversion Fanatics, a full service conversion optimization company. <br> <br> Conversion Fanatics provides its services to e-commerce, finance and software companies that have revenues of between $1Million and $200Million. The services have helped companies worldwide improve their revenues, increase their customers and retain existing ones. <br> <br> Justin shares with us how to improve the performance of a website in terms of revenue and overall growth through conversion optimization and implementation. <br> <br> Core Revenue streams <br> <br> Revenue for Conversion Fanatics comes solely from the conversion optimization services they offer to diverse clients. They are currently developing proprietary software that will help support their services, allow other people to use it for business purposes and also generate additional revenues for the company <br> <br> Starting out in business <br> <br> Started in business in 2002 and has been in full time business for the last 11 years. Initially owned a successful information publishing company with some partners which he sold to them in 2009 and went into digital marketing. <br> <br> Tip: Personal development is the best way to develop yourself as a new entrepreneur and some of the best ways to achieve that is through working in marketing, improving your mindset, and learning different things from free information accessible online <br> <br> Getting the first set of clients <br> <br> Has been doing A/B testing since he started working with his previous employer. He kept getting people asking him about various aspects of digital marketing like implementation and other technical aspects. Initially, as Conversion Fanatics, they provided a broad range of services but eventually specialized on services related to conversion optimization and implementation. <br> <br> Helping clients develop and grow their online presence <br> <br> Conversion Fanatics starts by finding out where the client’s target customers are online, where they go in terms of websites, blogs, etc., how they interact with the client’s online experience and how they relate to the client’s brand. They find out why the target customers do not visit the client’s website and why those who visit it do not do what the client desires them to do, for example, buy a product. <br> <br> Tip: Pay attention to your website visitors, the analytics and understand the interactions of the target customers online. This is achievable through Google Analytics which is available for free. Other affordable software like Hotjar and CrazyEgg can help in determining how people interact on a website. One can also conduct usability testing by interviewing a few people from their target market <br> <br> Starting up Conversion Fanatics and the growth strategy at the beginning <br> <br> In the beginning, Justin and his partner invested $750 and started their company under the name “ROI Society”. They started building their clientele from scratch by creating a basic membership website through which they used webinars to train people on the importance of conversion optimization and how to do it themselves but the eventual feedback they got was that people did not want to learn optimization, they preferred it being done for them which is how the two entrepreneurs started offering implementation and optimization services to their first clients and specialized in that area to date. <br> <br> Growth strategy now <br> <br> Justin and his partner are currently using the more traditional direct response marketing channels like email marketing, direct mail,
