033: How to Successfully Sell Your Book Online and Sustain Huge Sales (w/ Dave Chesson)
Summary: Dave Chesson is a 9-year veteran of the US Navy who spent his nights working in online marketing, creating niche websites which earned him advertisement and affiliate commissions. Within a 3 year period, he now has 27 websites, 7 published books, and multiple YouTube channels with his greatest project being <a href="http://www.kindlepreneur.com/">www.kindlepreneur.com</a>. While working on the websites, Dave perfected his skills in SEO, website development, social media marketing, online video marketing, and a whole lot more. Later on he started publishing his own books and combined his online marketing skills to his self-publishing endeavours which created a consistent steady stream of sales that have made him a consistent No. 1 best-selling author on multiple topics. Through his new endeavour, Kindlepreneur, he does everything possible to show self-publishers how to harness the power of the internet to not only help them sell more books, but also build their author name brand <br> <br> Core Revenue streams <br> <br> Generates revenues from his books (Amazon pays him every time a person buys). Also generates revenue from being an Amazon associate where he uses Amazon affiliate links and gets paid for every person the links send to Amazon. His third largest revenue source is Google advertisements where Google puts ads on his website and when anybody clicks them, he gets paid. All the sources generate revenue for him without his presence or constant input. <br> <br> Starting out in business <br> <br> Started by weighing the options of leaving the Navy by choosing whether to go into an 8 to 5 job or starting a business. Settled on building up his own business and decided to start an online marketing business that he could do while still serving in the Navy outside of the US. <br> <br> Discovered the viability of the business when he read a book about it. Tried out affiliate marketing and made a $1 sale when someone clicked his link. That’s when he realised it was a good business model and started to develop it from there. <br> <br> Began by testing different ways to direct online traffic to landing pages and was also doing Facebook advertising and Google AdSense while paying for traffic. Later he decided to learn Search Engine Optimization (SEO) so that he could avoid paying for traffic by generating the traffic for himself. Became passionate about SEO and started creating his own niche websites that generated a lot of traffic. Eventually, he was selling a lot of different books through his websites and decided to start writing his own books to increase his revenues. He writes books tailored specifically to different markets to capture a larger market share of the global self-publishing industry. <br> <br> Pre-determining the viability of every book <br> <br> Used Amazon to determine whether every book he wanted to write had an existing market. He also used the same method to validate that every target market was willing to pay for books and that his books could beat the existing competitors’ books in terms of sales. That way he would always know in advance that he could publish a book that Amazon could sell for him. He would then use his websites to direct massive traffic to his own books. <br> <br> Discovering the valuable resource that is Amazon <br> <br> By applying his knowledge of Google and Google-oriented SEO, Dave discovered that Amazon was a huge search engine too because when people go to Amazon they first search for the product they want and they get search results about the product. Just like with Google, the products that show up at the top of the Amazon search list are the ones that sell more. <br> <br> That raised his interest in Amazon-oriented SEO which has so far enabled him to sell massive numbers of his books. <br> <br> Ranking high in an Amazon category <br> <br> Tip 1: You first need to be indexed for a particular search k...
