060: Building an Online Business from the Beaches of the World (w/ Michelle Dale)




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Summary: Michelle Dale is the founder of Virtual Miss Friday, an online business consultancy and academy with built-in virtual assistant services. She is also the creator of Insourcing, a service that helps 6 to 7 figure entrepreneurs to organize, monetize and cultivate their online businesses. Through the academy, she offers a range of training programmes and courses for virtual assistants and digital nomads.  <br> <br> Michelle built her business while travelling through 6 countries and has expanded Virtual Miss Friday into multi-6 figure, multi-VA team supporting a global client base. <br> <br> Travelling the world <br> <br> Michelle has been on the road travelling globally since 2005. In 2005, Facebook and social media were not invented and there were very few people offering services online. She left the UK to travel the world and she thought to herself that there must be something she could do online to earn a living in such a way that she could keep travelling. Eventually, she discovered that she could provide VA services online which is what she did. <br> <br> Current base <br> <br> She is currently based in Greece, on the island of Crete, where she spends most of her time during the summer months after which she travels in the winter. She goes back to England on Christmas and then takes her kids off so they can travel for a few months after which they return during the summer. <br> <br> Corporate role <br> <br> She was in banking for a long time. She left school at 16, so she did any work she could do to make ends meet. At age 17, she landed a job in a bank and by the time she was leaving the UK at age 23, she was working as a para-planner and office manager in a mortgage and financial administration firm. <br> <br> Core revenue streams <br> <br> She makes money from services she provides to clients including consulting services, VA services, and online-oriented training courses. She also sells products, training programs and does a lot of coaching. She is currently trying to focus more on her programs and courses. She has a membership site as well, which generates income for her through membership fees. This is her primary income source. <br> <br> Starting out in business <br> <br> When she started out, her house in the UK was broken into and the thieves took everything except her passport. Michelle took that as a sign and so she decided to start travelling. She immediately quit her job, sold her house, booked a one way ticket and left.  She then did some research online, came across virtual systems and started the business. She also contacted her friends to get people and resources that would enable her to test the services before she started getting paying clients. <br> <br> She then started taking paying clients for services like customer support, administrative support, and personal assistance. From there, she later branched out into website design, and when social media was created, she started offering social media marketing. Michelle didn’t have any skills in website design but she self-taught herself  HTML code and Dreamweaver so she could build her own site and it worked out so well that people started asking her to do websites for them. <br> <br> Identifying what to do <br> <br> She had a criterion of things that she absolutely had to have fit into her business and one was that it had to be a business she could do on the internet so she could work while travelling. She also wanted a business that wouldn’t require her to commit to specific times. The criteria included many other things which she wanted in a business. She then researched online about working online and she came across many different online businesses including ecommerce. She had tried selling things on eBay but she wanted to use her skills in what she was doing, and enjoy it. That’s how she settled on administrative and customer support,