How QASymphony uses Middle of the Funnel Webinars Perfectly in their New Demand Gen Engine

Summary: Meet Kira Mondrus - a multi-award-winning recognized industry thought leader and CMO at QASymphony, a company that helps enterprises prioritize quality, develop more reliable software and increase speed to market. Kira's nearly 20-year B2B technology marketing track record of success includes companies ranging from start-ups to multi-billion-dollar enterprises. In this episode, you'll hear about the buyer centric demand generation machine that Kira was able to set up, how multi-touch point marketing qualification is the most essential part for them to go through that process and how networking can be a powerful middle of the funnel relationship builder (plus the brilliant way they use it). You'll also hear why webinars are the most powerful content mechanism for marketing and why they're so powerful in that middle of the funnel area. Enjoy!