Summary: In this episode Louis Gudema tells us about a contrarian but intuitive approach to marketing that prioritizes the fastest, least expensive programs. Louis helps companies from MIT startups to the Global 2000 increase their revenue by focusing on the fastest, least expensive and most cost-effective programs to get more leads and sales. He is the founder and president of marketing consultancy, Revenue & Associates, and previously founded and grew a marketing agency into one of the top three or four in its national market before a successful exit. He is the author of Bullseye Marketing, available on Amazon. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
