Italian Wine in China with Simone Incontro Simone Incontro, the GM of Greater China for Veronafiere/Vinitaly

Summary: Italy is one of the epicenters of gastronomy, luxury goods, and needless to say, great wine! But while the French have enjoyed massive success in the China market, what about Italy? In this recording, we're joined with Simone Incontro, the General Manager of Greater China for Veronafiere/Vinitaly. In this podcast, we discuss what Vinitaly has done to raise awareness of Italian wines in China from building top training programs with Ian D'Agata, Stevie Kim and the Vinitaly International Academy, to bringing producers together at expo’s and spreading the word one taste at a time.