Summary: If we, as personal or corporate brands do not understand who we are, what we do, who we do it for and why those people should care. . . they won't! Ben Baker believes that everyone has a unique and compelling story to tell. They just need to understand what it is and who their audience truly is, so that they can say the right thing, to the right people, in the right way. He joins us to discuss. Storytelling has always been a way of life for Ben. From a young age, he realized that through telling stories people listened to him, understood him and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action. Ben is also the author of Powerful Personal Brands. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
