![Lessons Learned in Marketing show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/067/398/small/lessons-learned-in-marketing.jpg)
Summary: Deborah is a data scientist, conversion expert and the founder of GuessTheTest.com. She joins David to talk about the new site, and a wide-ranging conversion about A/B testing. They cover the difference between A/B testing and radical redesigns, explore the best practices of A/B testing and what is a good result? Enjoy the conversation!Check out Deborah's site: GuessTheTest.com