Summary: Many industries are tuning in to the importance of customer support as a strategic differentiator. Every interaction with a client is an opportunity, and support interactions provide one of the richest ways to connect. Bob McDonald, vice president of support transformation and training, and Tracy Bolot, director of Analytics Global Elite Program and digital client care, discuss the new and emerging methods of support in the digital era. Additionally, the duo provides tips on what tools your company needs to successfully provide support to clients in 2018.
