How Postman Generates Revenue by Educating their Six Million Engineering Users

Summary: Meet Kasey Byrne, a software-engineer-turned-marketer, currently leading marketing at Postman - the only complete API development environment and an invaluable tool for every developer working with APIs. In this episode, you'll learn how Postman started their journey and their insane organic acquisition. We also talk about the birth of the paid program out of that organic growth and the challenge it has brought to marketing. We discuss how Postman considers education to be the most powerful channel for revenue growth, and what the future of education inside of SaaS actually looks like. You'll hear about education from a different standpoint, in the case of a tougher market, when acquisition isn't really where you put all your effort. Instead you look at revenue expansion, growing lifetime value and increasing product usage. Kasey also talks about the biggest changes coming to marketing that you need to know. It's a really, really powerful episode. Enjoy!