Summary: A few weeks ago, I posted a podcast and conducted a live training session in Chicago on the topic of Total Market Domination. Since then, I've gotten a lot of great feedback which made me realize that some people might not be comfortable with the title. If you want to dominate your market, that's not a bad thing. Quite the opposite. It's about creating an environment, a level of awareness, in which the people that you're looking to impact know who you are, well enough to be able to make an informed decision, thumbs up or thumbs down on whether or not they want to do business with you. And I believe that's a goal worth pursuing for every true professional in our industry!<br> <br> <br> <br> If you're a bit put off by the idea of Total Market Domination, then this is the podcast for you! It was inspired by a long time client who emailed me recently and said that she doesn't try to dominate the market, she just wants clients to use her, because she cares about them and provides excellent service at a great value.<br> <br> That's a beautiful thing. It's exactly what clients and the market needs -- people like her providing solutions. In fact, aren't those exactly the types of businesses who should be successful... who should dominate?<br> <br> Today, I'd like to give you a sneak peek inside the live training I conducted recently on the topic of Total Market Domination. Inner Circle and AIM SmartEQP members can access the entire presentation inside our membership site, but in this short clip, pay particular attention to the goal, to the methods of and the reasons for differentiating yourself, and ask yourself, if you're really good at what you do, shouldn't the qualified people in your market know about that?<br> <br> <br> <br> Excerpt from Live Presentation:<br> <br> Go to any city in the world, and you'll find a lot of distributors who are all doing a lot of the same things. They are selling the same products from the same suppliers, and in many cases they are doing it in exactly the same ways.<br> <br> For that reason, it becomes difficult for them to compete. If I, as a customer, feel like I can go to any of you and get what I need, then none of you become special to me, and it's going to be very difficult for any of you to dominate your market.<br> <br> Now, when I talk about dominating a market, what I really mean is that the people in your market are aware of you. They know who you are, they know what you do, and they can make a decision about whether or not they want to do business with you. If you talk about category killers, Amazon.com right now has a reputation for market domination. What that means is you know about them, you know whether you want to do business with them or whether you don't. So when I talk about this, that's what I'm referring to. Creating an environment in which the people you're looking to impact know who you are well enough to be able to make a decision, thumbs up or thumbs down on whether or not they want to do business with you. Then as long as you're doing a decent job, chances are they will want to do business with you. That's the goal of what we're looking to do here.<br> <br> So let me ask you this:<br> In a market like ours, where we're all selling the same products from the same companies, is it possible to differentiate yourself?<br> Who here says yes? Who here says either no or it's gonna be really tough? Okay, it's a valid concern. It's very difficult to differentiate ourselves if we're going based only on the products we sell. But the products we sell are not ultimately going to determine who becomes our best clients. It will determine whether or not somebody can buy from us, because if they don't need our products, they're not going to buy from us. But beyond that, it's who we are as individuals, it's who we are as people, how well we're able to relate to them,
