![The Smart Communications Podcast show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/083/144/small/the-smart-communications-podcast.jpg)
Summary: <p>Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization. </p>