How SimScale Exploded Their Customer Base By Over 1000% in 3 Years Using B2B Influencer Campaigns and Partnerships

Summary: Meet Agata Krzysztofik, the Chief Marketing Officer at SimScale, a cloud-based engineering simulation platform that is revolutionizing the way engineers, designers, scientists, and students design products. Before joining this company, Agata spent 7 years at Google where she led the community and social media team, and project managed the launch of Google AdWords communities globally and in this podcast episode you'll hear about some of the amazing strategic stuff she brought from Google into SimScale and how she was able to take SimScale to a 1000% increase in customers in just under 3 years. We talk about how they found product market fit in a new market as they were bringing a really revolutionary technology that hadn't really been seen before and go deep into how they were able to launch a free plan to bolster huge SEO benefits, the webinar campaigns that they run and continue to run and how they're actually finding great partnerships and defining what a partnership is in their industry. You'll also learn exactly how they do B2B influencer campaigns and see direct ROI from it. This is an absolutely incredible episode. She really brought it.