How JotForm Acquired Over 3.6 Million Users with an Innovative Approach to Product Development and Co-Marketing

Summary: Meet Leeyen Rogers who is the VP of Marketing at JotForm, an online forms platform with over 3.6 million users worldwide. JotForm was named one of the "Best Privately-Owned Companies in America" by Entrepreneur Magazine. In this podcast episode you'll learn about the different strategies JotForm used to double their user base, and the exact launch process that has been a critical growth factor. You'll hear how Leeyen looks at product launching and product development from the marketing angle, the research process to go from broad audience to personalization and highly detailed segmentation. We also talk about how JotForm launched co-marketing opportunities with companies like Square to niche personalized audiences. Finally, we get into a genius acquisition process led by Leeyen. It includes partnering with companies like Adobe FormsCentral and bringing in a huge amount of new users by adding value to the marketplace. Lots of amazing lessons here, so I hope you enjoy today's episode.