How Showpad Aligned Marketing and Sales to Grow into a Global Organization

Summary: Meet Theresa O'Neil - the leader of Showpad’s global marketing team, responsible for increasing awareness, generating leads, and supporting all channels to grow revenue. She has delivered marketing, sales and business development strategy for companies such as PowerReviews and IBM. In this episode we dive into more advanced marketing channels than those applicable to early stage startups. You'll learn why Showpad has chosen to go global at this time, the lessons learned so far, and why combining marketing and sales to align KPIs is the most powerful growth hack you can ever do. We also go into essential marketing ideas and concepts that you need to know for SaaS. It's definitely a very deep episode.