How Kapost Grew to 13 Million ARR by Creating a Content Operation Empire

Summary: Meet Paralee Walls - a guest lecturer for the Digital Creative Institute, General Assembly, a contributor to Forbes, CMI, and Kapost's own Marketeer. In this podcast episode you'll hear all about what Kapost is doing in marketing, including how they are using The Pillar Model to create a content powerhouse. We talk about why content operations are essential for big companies like IBM, GE, Fedex, as well as yours. You'll learn how to tell bad content from good content, how to use leading indicators and some powerful syndication strategies that Kapost is leveraging every single month. You're going to love this episode!