How Drift has Fueled Rocketship Growth with an Innovative Approach to Monthly Product Launches

Summary: Meet Dan Murphy who leads the demand generation team at Drift – one of the top SaaS companies in the industry right now. Dan has worked at several SaaS companies from early stage to growth and is passionate about building strong lead generation machines for startups. In this episode we get an inside look at what it's like to run marketing in a rocketship SaaS as Dan gives an insane explanation of what things are like inside Drift. We talk about the cultural items that make Drift so successful, not just externally, but internally as a company. We discuss how product marketing has shifted into the perfect fit for demand generation, and go over the exact step by step playbook that Drift uses to successfully release and innovate product launches. They've done 12 of them over the past 12 months and it's absolutely incredible. We also talk about the biggest lessons Dan has learned from running these product launches in 2018. This is an incredible episode and you're absolutely going to love it.