Summary: <br> Men are less likely to buy eco-friendly products. They’re hesitant to carry reusable bags + drive hybrid cars, too. <br> That’s because environmentalism is for women + crossing gender boundaries makes men uncomfortable.<br> Sustainability has long been associated with femininity. On today’s episode we examine why this stereotype exists; we offer research-based methods to engage reluctant men in the eco-friendly movement, too.<br> My guest today is Dr. James Wilkie. He’s a consumer psychologist, professor + researcher who examines how social norms influence consumers. His research into the Green-Feminine Stereotype offers crucial insight into the future of eco-consciousness.<br> Enjoy!<br> * Access this week’s Show Notes <a href="https://mamaminimalist.com/is-sustainability-unmanly/">here.</a><br> * Find your tribe. Sustainable Minimalists are on <a href="https://www.facebook.com/SustainableMinimalists/" target="_blank" rel="noopener">Facebook</a> + <a href="https://www.instagram.com/mommyminimalist/" target="_blank" rel="noopener">Instagram.</a><br> * Have you left a review yet? Thanks for taking the 60 seconds to help our movement grow!<br>
