A Step-by-Step Guide to Getting the Word Out About Your Product (Business Wisdom Series, Ep 96)

Summary: <p>Marianne's question: If you want to create a strong push for getting the word out, where would you focus your energy?</p> <p>In order to answer Marianne's question, we dig into the two pillars of business building: audience, and product. </p> <p>We're defining the "lie of productivity", examining the difference between working ON your business versus working IN your business, and sustainable vs. unsustainable growth. </p> <p>Megan's all about doubling down on the people she's already got, and Steph's instinct is to expand outward. Both strategies are necessary, so with our powers combined we're giving you a roadmap to building buzz and keeping the audience ball rolling while you're simultaneously building a product. </p> <p>This is a juicy, tactical tip conversation, and as listener Marianne warns, "Don't Bizdom &amp; Drive -- you'll want to write everything down!" </p>