#116: Tero Isokauppila - Creating Your Own Category, Functional Mushrooms, Essentials To E-Commerce, Success, Failure, & How To Heal Your Skin With Food

Summary: On this episode we sit down with entrepreneur and founder of Four Sigmatic, Tero Isokauppila. This is an extremely wide ranging conversation that covers a gauntlet of topics including how to create your own category for your business or brand, functional mushrooms, success, failure, essentials to e-commerce and how to heal your skin with food.