CoinWeek: Upper Deck President Jason Masherah on the Debut of Blind Pack Modern Coins

Summary: Upper Deck took the trading card hobby by storm in 1989 with the launch of the industry's first premium baseball card. Using high quality photography, forward-thinking graphic design, and a counterfeit-proof hologram, the Upper Deck brand immediately established itself as the premier name in an industry synonymous with bubble gum cards. It didn't hurt that Ken Griffey, Jr.'s rookie card was the first card in the set. In 2017, Upper Deck will launch another first - blind pack modern precious medal coins as part of its newly launched Grandeur Hockey Coin Collection, which was unveiled on April 4, at the NHL Hall of Fame in Toronto. We talk to Upper Deck president Jason Masherah about the program and what it was like for the trading card publisher to enter the modern coin arena for the first time. * * * This CoinWeek podcast is brought to you by PCGS. Travel back in time to the emergence of the premier third-party coin grading company. For limited time, collectors can secure their coins with throwback versions of the first four PCGS label generations. Visit PCGS dot com slash generation series to get started. CoinWeek is the #1 website online for news and information about numismatics. The CoinWeek Podcast was the 2016 NLG Winner for Best Audio Program. CoinWeek has also won the NLG Award for best numismatic website 4 years running! Copyright © CoinWeek 2017 COINWeek is the most advanced independent on-line media source for print and video Rare Coin and Currency news; with analysis and information contributed by leading experts across the numismatic spectrum. More news and videos about coin collecting at CoinWeek