Summary: Defining one's story as well as fully understanding the intended audience is paramount to a business's success. This principle is the same for individuals looking for opportunities, or an entrepreneur looking for funding. Ira Gostin joins us to discuss the value of story telling. Ira is an entrepreneur, marketer, communications strategist and business storyteller who specializes in creating business growth with measurable results for clients. 120 West Strategic Communications combines his marketing passions and entrepreneurial spirit into creating growth and engagement strategies for clients. A former journalist, educator and corporate executive, Gostin created 120 West to help companies realize growth through marketing and public relations. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
