![Sales Influence - Why People Buy! show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/067/918/small/sales-influence-why-people-buy.jpg)
Summary: The challenge in today's sales environment is being able to demonstrate differentiation and added value for a more expensive product. In this podcast, I'll give you some suggestions.
Summary: The challenge in today's sales environment is being able to demonstrate differentiation and added value for a more expensive product. In this podcast, I'll give you some suggestions.