Summary: In this episode, we talk about how to reduce book marketing liabilities and develop assets. The more assets you have, the easier books are to sell.<br> <br> Sponsor: <br> <a href="https://www.rubartwritingacademy.com/">The Rubart Writing Academy</a> Oct 25-28th 2018<br> Book Marketing Liability Examples<br> <br> Other Priorities<br> <br> Family, Netflix, job, friendships, garden … time on your Smart Phone<br> <br> <br> Fear<br> Debt (The more debt you are in, the harder it is to spend money to build assets)<br> <br> <a href="https://www.daveramsey.com/show/archives/">Dave Ramsey Podcast</a><br> <br> <br> Negative Self Talk (Technology (I’m not a techie person.), Worth, Etc.)<br> Toxic Relationships (If I promote my memoir too much I will hurt my mom’s feelings.)<br> Physical Impediments<br> <br> <br> Book Marketing Assets Examples:<br> <br> Position of Influence (Pastor, CEO, President)<br> Positive Relationships With Influential People<br> Website <br> <br> Blog<br> Podcast<br> Email List<br> <br> <br> Social Media Following<br> YouTube Following<br> Previous Books<br> Health, Energy<br> Reliable Laptop<br> Smart Phone<br> Speaking Abilities & Opportunities<br> Cash / Time<br> <br> <br> Featured Patron<br> <a href="https://amzn.to/2sKhwg4">The TimeDrifter Series</a> (Affiliate Link) by <a href="http://www.laurenlynch.com/">Lauren Lynch </a><br> Explore ancient civilizations from a Christian worldview in the historical fantasy TimeDrifter Series. Appropriate for readers of all ages.<br> <br>
