Summary: In this episode, we talk about how to craft a reader magnet to get more email subscribers. A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.<br> Back in episode 129, we talked about how <a href="https://www.novelmarketing.com/129/">Short Stories make the idea reader magnet for novelists</a>. But we never talked about how to turn the short story into the lead magnet. <br> Sponsor:<br> <a href="http://www.mybooktable.com">MyBookTable</a> is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at <a href="http://www.mybooktable.com">MyBookTable.com</a>. <br> <a href="https://www.patreon.com/novelmarketing">Novel Marketing Patrons</a> save 25% on MyBookTable Pro.<br> Introduction:<br> <br> What is a lead magnet?<br> Why have one on your website?<br> <br> Example for this Episode: 34 Pages, a Beautiful Notes by Kayla Norris from Thomas’ Hawaii Talk. This is the lead magnet you will get as a thank you for becoming a Novel Marketing subscriber.<br> Step 1 Figure Out What Your People Want<br> <br> Ask them<br> Check your Analytics<br> Listen to what they are asking you.<br> <br> Step 2 Write a Compelling Pitch for the Lead Magnet<br> <br> Title<br> Blurb<br> Full Page Pitch<br> <br> Step 3 Create a Compelling Graphic<br> This needs to visually communicate the value of the lead magnet. <br> <br> <a href="http://www.fiverr.com/s2/fb526a2763">Fiverr</a> (Affiliate Link)<br> <br> Step 4 Pick the Delivery System<br> <br> Link to a Page On Your Website<br> Link to a PDF/MP3 On Your Website<br> Drip Sequence<br> <a href="https://www.instafreebie.com/plans">InstaFreebie</a> ($20/mo)<br> <br> Kindle file and/or other ebooks<br> <br> <br> <a href="https://bookfunnel.com/">Book Funnel</a> ($20/yr)<br> <br> Kindle file and/or other ebooks<br> <br> <br> <a href="https://storyoriginapp.com/">Story Origin</a> (free)<br> <br> Kindle file and/or other ebooks<br> <br> <br> <br> Step 5 Create the Lead Magnet<br> <br> Most lead magnets start off as Word Docs. But you never want to give away a word doc.<br> You can make a PDF in Word.<br> Tools for Making Ebook Files<br> <br> <a href="https://vellum.pub/">Vellum</a> an amazing tool for Making platform specific ebook files.<br> <br> Mac only, pricy<br> <br> <br> <a href="https://calibre-ebook.com/">Calibre</a> Free and hard to use<br> <a href="http://www.fiverr.com/s2/fb526a2763">Fiverr</a> (Affiliate Link) – Have someone else do the work for you for $5.<br> * <a href="https://draft2digital.com/">Draft2Digital</a> – Free eBook Creation Service<br> <br> <br> <br> Step 6 Add a The Sign Up to Your Website<br> There are several ways to do this:<br> <br> Pop Up<br> <br> Annoying, but much more effective<br> WAIT … give them 20 or 30 seconds<br> Don’t let it pop up again and again and again for the same person<br> <br> <br> Landing Page<br> Blog Post<br> <a href="https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=5006&url=43250">Bloom</a> (Affiliate Link) is currently my favorite tool for adding sign up forms to a website. It comes bundled with an <a href="https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=5006&url=43251">Elegant Themes Subscription</a> (Affiliate Link). <br> <br> Step 7 Promote the Lead Magnet<br> <br> Create a squeeze page<br> Buy Ads<br> Put it in your book (Jim)<br> <br> <a href="https://mailchi.mp/2c6ed6bde99f/free-song-from-rooms">See Jim’s Landing Page</a><br> <br> <br> <br> Step 8 Measure<br> <br> Watch your analytics<br> Watch your MailChimp numbers<br> Bloom<br> <br> Featured Patron<br>
