Summary: Just how strong is the athletic footwear market? Nike’s (NKE) Jordan Brand business did $2.2 billion in sales this year and is expected to double it by 2020. And Michael Jordan hasn’t even played basketball professionally in a decade. Out of Nike’s $13.7 billion North American sales in fiscal 2015, $8.5 billion was in footwear. And it doesn’t see an end to the growth, even in the “mature” North American market. Women’s footwear and apparel is also a big growth market. Under Armour (UA), which is known more for its apparel, is also trying to take some of the athletic footwear market. Last quarter, footwear sales jumped 61% year over year. Not to be underestimated, Skechers USA, Inc. (SKX) is the second largest athletic footwear company in the United States and Foot Locker (FL) is selling all of the brands and cashing in. Tracey and David discuss the fundamentals of the industry, including Under Armour’s decision to lure Steph Curry for its basketball line up. The stocks have soared over the past few years and many are at new highs. Is it too late to get into the athletic footwear stocks now? Out of the group, which one should you be buying? Listen to find out. Nike: http://www.zacks.com/stock/quote/NKE?cid=cs-soundcloud-ft-pod Under Armour: http://www.zacks.com/stock/quote/UA?cid=cs-soundcloud-ft-pod Skechers: http://www.zacks.com/stock/quote/SKX?cid=cs-soundcloud-ft-pod Foot Locker: http://www.zacks.com/stock/quote/FL?cid=cs-soundcloud-ft-pod Follow us on StockTwits: stocktwits.com/ZacksResearch Follow us on Twitter: twitter.com/ZacksResearch Like us on Facebook: www.facebook.com/ZacksInvestmentResearch
