![Apple Context Machine show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/011/195/small/the-mac-observer-s-weekly-roundup.png)
Summary: What's worth $112 billion dollars, employs about 100,000 people, earned a paltry $1.4 billion in the last three months, and manufactures the perfect compliment to guacamole? This week in the Context Machine: get to know Apple's new best friend.