![Apple Context Machine show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/011/195/small/the-mac-observer-s-weekly-roundup.png)
Summary: The excitement and media hype leading up to the June 29 iPhone release has worked up to a fevered pitch, so Jeff and Bryan dive into what's behind the hyper-buzz. They also take a look at Apple's growing Mac market share, speculate on where the company could go if the iPhone proves to be a success, and recap Apple's ongoing iTunes battle with the E.U.