![Monocle 24: The Entrepreneurs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/032/883/small/monocle-24-the-entrepreneurs.png)
Summary: After making a name for herself designing bags for Puma, Virgin Atlantic, Microsoft and others, Jacqui Ma saw an opportunity to strike out on her own. In 2012, as a working mother who cycled everywhere, Ma noticed a lack of affordable and stylish bags on the market. And so Goodordering was born: manufacturer of colourful, practical and multifunctional bicycle bags for families and professionals.