![Monocle 24: The Entrepreneurs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/032/883/small/monocle-24-the-entrepreneurs.png)
Summary: Launched in London in 2004, Rapha sets the benchmark for premium cycling wear. Its 22 shops-cum-cafés around the world act as community hubs for cyclists, selling performance and streetwear as well as skincare, self-produced films and an in-house magazine; it also provides luxury travel experiences. We met Simon Mottram, the founder and CEO.